BUSINESS DISCOVERY

OpenAI opens Business Hub and labeled Business Agents in ChatGPT

By IDAKIM Digital · Published November 11, 2026

The beta lets eligible companies claim their business, maintain product information and inspect aggregated discovery insights.

OpenAI announced Businesses in ChatGPT on November 10. After verification in Business Hub, eligible companies can update their details and supply product feeds containing pricing and availability. Shopify merchants can connect through Business Hub or Shopify admin to streamline verification. The broader claim-your-business feature is offered to eligible businesses where ChatGPT is available, while Business Agents initially target eligible ecommerce and online service businesses in the United States. An agent conversation is labeled and separate from ChatGPT’s independent answers; sponsored placements are also labeled. Business Hub reports aggregated mentions, website clicks and discovery topics when interaction thresholds are met. OpenAI says businesses do not receive users’ original conversations or Business Agent chats. The release gives operators a more direct way to maintain source information, rather than establishing a guaranteed position in AI recommendations. Availability depends on category and market, and the announcement describes a beta that will expand over time.

Why it matters

Prepare an accurate product feed and identify who owns updates before claiming a business. Evaluate referral quality and information accuracy; a verified profile does not promise traffic or sales.

Source: OpenAI · November 10, 2026

Product claims are attributed to the linked publisher. IDAKIM Digital has not independently tested these claims.